Frame Selection

Our collection contains over 2,000 frames of vintage, modern, and hand-made horn eyewear. We understand that the frame selection process can at times be frustrating which is why our team of glasses experts are here to guide you in finding the perfect pair.

Repairs + Adjustments

We can restore, adjust and repair your glasses. Our goal is to adjust and repair your glasses so that they fit good as new. Buying glasses online? We can help with pre-order measuring, custom fitting after purchase and troubleshooting if there are problems with your glasses. For more info click here. 

Specialty Lenses

Optical lens technology is constantly changing to address the visual demands created by our technology-driven lifestyle. We are experts at assessing your individual lifestyle needs and recommending lenses that fit your needs. Whether you have a complicated RX, want to add a tint, or need anti-reflective coating, you can trust us with your lenses. Made with the latest technology, our lenses can fit any major brand out there. We also can insert new Rx lenses into your own frames.

A little birdie told us…

  •   We send our prescription customers to Marcie. We  "Cool Shades International  wholesale rx-frames as well as pre1980's vintage collections to optical out lets and eye doctors office.

    Marcie is an excellent optician with tremendous experience we highly recommend her for your prescription needs.

    thumb Ali U.
    3/16/2019
  •   Marcie is terrific.  She is the proprietor and expert optician who welcomes you immediately. Gracious, detailed and precise, Marcie will fix just about any optical/optician problem you have.  I came in, almost embarrassed, with a mangled pair of beloved prescription sunglasses. Marcie took control and worked her magic.  She explained what she was going to do and warned me that my sunglasses might need a good funeral soon.   Her two cats were a terrific welcoming committee and I enjoyed looking at her many styles of frames available.  I have taken these glasses to SEVEN optical shops on Polk, Union and Fillmore Streets asking for assistance. The denigrating attitude and snottiness of the various staff members were appalling.  I had either interrupted some floor show filled with "I am my own ideal" self-centered staff members or I tried to get the attention of too-posh telephone receptionists who wouldn't even look at me.  This place is refreshing and is highly recommended.

    thumb Elle W.
    12/26/2018
  •   Note that Marcie has been the been the owner since 2015. Reviews that predate 2015 are for a prior owner and do not reflect on her.There are people out there that just love their work. Marcie, the owner, is one of those people. I called her because she may be the last person in California that is willing to repair eyeglasses made out of real rams horn. I purchased them 10 years ago from the prior owner of the previous eyewear store at the same spot. Someone sat on my glasses and cracked them. Calling her it was a Hail Mary pass to see if anything could be done. I mean, I hadn't even purchased them from her, and I had no idea if anyone there could be bothered to help me. These glasses were $800  (hey, I had health savings account money that was going to expire if I didn't use it). She went above and beyond for me, calling in favors from people she knew personally at the manufacturer, to find me a replacement front piece, of which there are only a handful left in the country. I kid you not - this particular frame has been long since discontinued. I no longer live near San Francisco, so we conducted this whole thing over the phone and by mail. Within a month I had my glasses back and they actually look better than they did before. (The front she found matches the arms better). These days, so many stores are owned or managed by big chains and franchises and they get all their parts overseas, and you never get anything like personal service. Marcie took a real interest in my problem and understood how important my glasses are to me. Eyeglasses are an accessory, a craft and a tool. She gets it. Like I said, some people just love their work.

    thumb Skippy F.
    10/12/2018
  •   Marcie adjusted 5 pairs of my sunglasses for just $10/each. She really took the time to make sure they were perfectly fitted.

    I also had her replace the lens (non prescription) of one of my sunglasses that were scratched. She matched the tint and everything. It was ready in a week. Around $60 I think. Another store quoted me over $200!

    She is really friendly and knowledgeable. I highly recommend this place if any of your glasses need a tune up!

    thumb Joanna G.
    7/18/2018
  •   Marcie is the best optician! Her store's interior is super cool- it's vintage with lots of natural lighting. Marcie was helpful, thorough and super friendly. I have a couple pairs of sunglasses that needed to be fixed. Marcie spent her time explaining to me thoroughly about what caused the problems and even showed me how to adjust one of them at home. Also if you love cats, this store has 2 furry guards that like to be pet 🙂

    thumb Mai T.
    1/06/2018
  •   Okay, this is a long one.  One day I was walking down the street (Polk Street) and I saw a cat in the doorway of a storefront.  I said "kitty......" and in I went.  After loving on said kitty, i realized I was in a glasses store.  Having the worst eyesight of anyone I know and on the path to blindness, I usually avoid such places.  Marcie and I began talking about my eyes and when I told her I hadn't gotten a pair of glasses in years, still on a pair of gas permeable contacts she tells me that she knows a really really good eye doctor and hands me her card.  I say thank you and to be polite I take it, knowing that I will not call.  No news is good news.  As i am walking out, something makes me turn around and before I know it I say to her "I'm not going to call her", I can't believe I have just been so truthful and Marcie just says "Do you want me to call honey?"  and I whimpered "yes".  lol.  She made the appointment and i actually went.  First of all, just because Marcie sent me the exam was discounted and I ended up with the best prescription that I have ever had.  The doctor found the beginning of Cataracts which she tells me is good news.  My prescription is -18 in left eye and -14 in right.  

    Marcie then made me a pair of vintage black glasses that are soooooo awesome, coke bottle effect and all.  Life changing.

    She also shows local artist's work in her shop.  I am an artist, also afraid to show my stuff.  Well once again, Marcie is making that happen.  She is letting me show my art in her shop for 3 months.  How do you thank someone for all of that?  

    It's not just an eyeglass store at all.  It's a reminder that the world is also filled with wonderful people and in this day and age, that is priceless

    thumb Sabrina R.
    8/20/2017
  •   Marcie is the best optician in the city, and friendly, and the store has great art and light.  She also tunes glasses, and cleans them with a proprietary formula--my eyeglasses are never as clean when I do it myself.  She and Optical are simply wonderful, and great additions to our community. I have had her make three pairs for me now, and I am looking to get a fourth!

    thumb bacchus m.
    8/16/2017
  •   Went in to have my sunglasses adjusted to fit my face. Who knew my ears were so lopsided?!? Marcie was very easy to talk with and was able to get my glasses tightened up in no time. I was glad she made minor adjustments, had me try them on, then refined her fixes to make sure everything was done just right. Also got a quick education on how to avoid my frames getting tweaked: avoid leaving them in really hot or cold cars/climates. Would highly recommend and will definitely be back if/when another glasses issue arises.

    thumb Tyler D.
    7/01/2017
  •   I'm so glad that I found this place. Such an incredible selection of frames and Marcie is so helpful. I always want unique frames and it's the best place for vintage and unique frames I've found. Excellent service and options!

    thumb Maryam T.
    3/06/2017
  •   Marcie is awesome. She was patient and helpful as I searched for glasses. This place has a great selection of unique styles for all face shapes and sizes. I recommend stopping by!

    thumb April M.
    10/22/2016

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